Marketing is a complex subject as there are a lot of aspects that you should determine. From social media marketing to content marketing, you can have several options to choose from when it comes to putting your business in the right direction. As an entrepreneur, you need to plan carefully to be able to utilize your resources in getting the best marketing solution that provides results.
One marketing strategy that"s been the talk of the town is SEO. Just doing a Google search for “SEO" gives almost 500 million results. Imagine how many sites talk about search engine optimization and give advises on how to implement it properly. But, does SEO work? Will it put your business on the map? Is it possible to execute it without hiring a local SEO agency? We"ll give the details on the capabilities of SEO.
What is SEO and how does it work?
SEO is a mixture of marketing strategies that aim to increase a website"s ranking and visibility in search engines. It gives a direct message to search engines that a website is of high-quality which in turn increases organic traffic thru search results. It mainly needs the execution of important factors such as relevant content, site structure, backlinks and user experience.
SEO is convenient can be done initially without the help of a Gainesville SEO company. But, it is strongly advisable to hire an expert as SEO needs to be continuously nurtured to be able to reap great results. If you don"t have enough finances to do so, you may start to learn the basics to be able to kickstart your SEO progress.
Research on relevant keywords.
Keywords are the basis of your SEO campaign as it coincides with the possible words your target audience would use a search engine. For small businesses, you would what have to list down keywords that describe what you do and where you"re at. For example, you can use something like “barber in Jacksonville, FL" or “hair salon in Florida."
You can, however, create a variety of related keywords to generate more visibility for your business. Adding a niche or some specifics will do the trick. For instance, you can go for “male haircuts in Florida." Take time to brainstorm on all the possible keywords you could relate to your company.
Optimize website and page content.
Once you have a nice list of relevant keywords, you may want to optimize your page title. The keywords will act as a branding agent for your site and could help you get a presence in search results. To do this correctly, you need to include what you do, where you are and who you are. An example would be – Fresh Flowers in Jacksonville, FL | Muriel"s Flower Shop. You can keep it simple, and you need to avoid over-optimizing as it can be read as spam.
After doing some prep work on your page titles, you can also add some meta description that could give tidbits of what your client should expect on the specific page. This should be able to convince your potential targets to click on your site.
Build up your links.
Having a good number of links to your site is essential in getting high ranking in search engines. However, the links involved should be related to your business. Some ways could help you get some credible backlinks. One way is to can create a business page in online directories such as Yelp to link back to your site. It"s great to list your site in directories as most people would search for businesses in listings. This will also enable your clients to leave relevant reviews about your business.